Although the 2014 SRT Viper is already offered in a new GTS-R Blue Pearl, which replaced the 2013 Shadow Blue Pearl paint, this new shade of bleu is an all-new hue. Chrysler says the new color is ...

The combination of the vivid eye color and the gecko’s expressive ... The eyes of the Horned Viper are a piercing gold or ...

Today, the automaker launched the SRT Viper Color Contest, allowing fans to give an official name to the Viper’s new blue exterior. The new color will join other model-year 2014 additions ...

High-performance sports cars like Chevrolet Corvette and Dodge Viper still come in ... The vehicle color with the lowest resale value? Gold. The study found cars that color depreciated an average ...

Like every decision involved in a new car, picking the names of the color palette is a delicate process. The name of a paint option means more to buyers than you might think, which is why ...

Chrysler-owned brand SRT wants to introduce a new exterior color for the 2014 model year Viper and calls enthusiasts to help name the sportscar’s new shade of blue. “SRT Viper Color Contest ...

The results are in and the newest color for the SRT Viper is called... Competition Blue. It's a bit underwhelming, if we're honest. The SRT team was responsible for parsing the 11,000 submissions ...

If you think of the original Dodge Viper, odds are the image in your head has that car painted red. It was the color the car debuted in as a concept, and the color the original car was marketed in ...

The 2014 SRT Viper is getting a new shade of blue (seen above), but the hue is still missing a creative name. That is where you come in. SRT is holding a name that color contest, the winner of ...

In a rather playful twist, the Chrysler Group has made the decision to allow fans of the brand to name new shade of blue for the 2014 SRT Viper, which right now, is listed as “No Name Blue” on ...