Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

“I’m here to complete, not to compete,” says founder and CEO Violette Serrat, of her continued goals at a higher reach. “We’re only launching things that don’t exist.” ByDahvi Shira ...

emerging beauty maison founded by renowned French makeup artist Violette Serrat, is thrilled to announce its upcoming debut at Sephora, the prestigious beauty omni-retailer. This milestone marks a ...

NEW YORK, Feb. 21, 2025 /PRNewswire/ -- VIOLETTE_FR, the multi-category, emerging beauty maison founded by renowned French makeup artist Violette Serrat, is thrilled to announce its upcoming debut ...