USC logos Officials have confirmed there won’t be any changes to the athletics logo. Just before football season, the athletics department unveiled its vintage script logo that was previously ...

The university said it is also sunsetting the “UofSC” logo adopted in 2019. The new branding will take effect on Jan. 4, 2023 with some changes going into effect immediately.

If you really want to think about it, the new-age USC-UCLA rivalry took on a different feel in August, when USC included this Saturday's game against the Bruins on its "2012 home schedule." Of ...

It’s a new era at USC. The Trojans are moving into the Big Ten, and that means the next time you watch a USC sports event, you will see a Big Ten logo on the field or court. This seems to be the ...

UCLA already has one stop against USC, and it’s still several days until Saturday’s Pac-12 Conference football showdown at the Rose Bowl. The drum major for USC’s band will not be allowed to ...