Vikram Somaya, GM of The Weather Company‘s marketing insights group, WeatherFX, began his Media6Degree’s AdsCON presentation about the importance of data by reciting a passage from Shakespeare’s ...

Vikram Somaya is the general manager of WeatherFX, the advertising arm of the Weather Company, responsible for crunching and analyzing huge amounts of data. Here, he talks about why weather—and ...

The Atlantic talked with Vikram Somaya, the general manager of the Weather Company’s advertising division, on why marketers for airlines, insurance companies and retailers are turning to ...

Vikram Somaya, GM of The Weather Company‘s marketing insights group, WeatherFX, began his Media6Degree’s AdsCON presentation about the importance of data by reciting a passage from Shakespeare’s ...

"Millennials are looking for programs, not necessarily channels," said Vikram Somaya, senior vice president and global data officer for ESPN. While building specific channels was the trend previously, ...

ESPN hired its first global data officer last week, The Weather Company’s Vikram Somaya, to evaluate ways data can improve content development and marketing effectiveness. Besides data, the word ...

The data will support audience models for a variety of retailers and businesses -- mostly for mobile device users, per Vikram Somaya, GM of Weather FX, a division of the Weather Channel ...

As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya ...

Oct. 07, 2021 (GLOBE NEWSWIRE) -- Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) announced today the appointment of Vikram Somaya to the Company's board of directors, effective October 07 ...

Vikram Somaya, svp/chief data and analytics officer at PepsiCo, discussed this subject in an interview with MediaLink, the strategic advisory and business development firm, surrounding CES 2021.

According to one executive, some publishers might not have a choice. Vikram Somaya, a former VP of Operations and Audience at Reuters, says that audience data has become “table stakes” for ...