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Coca-Cola formula is finally freed from the bank vault where it has been stored since 1925. The company has moved the secret Coca-Cola formula to its museum where it sits on display – in a vault.
In preparation for the new exhibit The Coca-Cola Company transferred the secret formula to the World of Coca-Cola from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925.
In honor of the company's 125th anniversary, the formula was moved to a new home in the World of Coca-Cola (KO, Fortune 500) in Atlanta where a new exhibit titled The Vault of the Secret Formula ...
The Coca-Cola Co. has made its secret formula the centerpiece of a new exhibit at its corporate museum, ditching the confines of the bank vault where the list of ingredients had been stored since ...
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After the on-again, off-again failure of Surge, Coca-Cola tried to create another citrus soft drink during the mid-2000s with Vault.The beverage debuted in 2005, and its slogan, “Drinks like a ...