Kefir is an old drink and is traditionally made by fermenting milk. The couple said it’s known to have 10 times more good bacteria than yoghurt and was used for “gut reset” in old times.

Kefir is an old drink and is traditionally made by fermenting milk. The couple said it’s known to have 10 times more good bacteria than yoghurt and was used for “gut reset” in old times.

A Melbourne-based couple were both struggling with health problems when they had a light bulb idea that would eventually lead to landing a massive Coles deal. Read Today's Paper Tributes Rewards ...

A Coles spokesman says has been an increased demand for health products, including kefir, quark and hemp-based foods. Advertisement "The health foods market is continually growing.

A Melbourne-based couple were both struggling with health problems when they had a light bulb idea that would eventually lead to landing a massive Coles deal. Read Today's Paper Tributes & Notices ...

A Melbourne-based couple were both struggling with health problems when they had a light bulb idea that would eventually lead to landing a massive Coles deal. Read Today's Paper Tributes Rewards ...

Sorted’s launch at Coles attests to the growing demand and popularity of better-for-you beverages, with prebiotic beverages predicted to achieve a massive $77 billion in worldwide sales by 2025.