Victoria Bitter is back as the official beer of Origin in 2025, and this year it’s adding fuel to the fire between NSW and ...

VB is selling a fragrance at pharmacies accross Australia, but luckily it doesn't smell like beer. The iconic Australian beer brand teamed up with Australian perfumers and Chemist Warehouse to ...

Blues fans won’t need the tissues, but they’ll love handing them out. Chin up, Maroons. It’s only a three-game series.

Ryan, 37, is helping Aussie blokes get in touch with their beauty side by fronting an unexpected campaign for VB beer. The iconic Australian beer brand has launched a male grooming range ...

The new beer will be sold in four-pack 250ml stubbies, each worth 1.2 standard drinks, with a traditional 375ml VB stubby containing 1.4 standard drinks. According to Victoria Bitter brand ...

Victoria Bitter is rewarding hard work in new ways with the launch of a brand-new grooming range, VB for Men. VB has brewed up a knock-off defining range featuring products designed to refresh ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

A property that’s just sold in the Northern Territory was designed in “honour of the humble VB beer”. The first level contains the kitchen, bathroom and poolside entertaining areas ...

After England's cricket coach Brendon McCallum said he wouldn't share a beer with the Australian team, beer giant Carlton & United Breweries has brewed a limited-edition lager for Ben Stokes and ...