That’s the goal of denim unspun, an apparel startup that uses a 3-D body scanner to generate virtual customer avatars made up of 100,000 data points to produce custom-fit jeans. After being ...

there’s a decent chance nobody will be wearing horseshoe jeans anymore. So the brand will have discount their inventory, or worse, throw them away. Unspun—founded in 2015 by Stanford alums ...