In 2007, Mars Food responded to such criticism by promoting Uncle Ben from servant to chairman, giving him a busy schedule, an opulent office and the slogan “Ben Knows Best.” But such efforts ...

I love Ben Franklin’s autobiography ... I’m done with frugality. My motto for moderation is an adaptation of Nike’s slogan: Why just do it, when you can overdo it? So most of what Franklin ...

The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.In June, the ...

The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...

Uncle Ben's is mulling changes to its brand identity. Karolis Kavolelis/Shutterstock Earlier on Wednesday, Quaker Oats announced it’s retiring the 130-year-old Aunt Jemima brand and logo.

Mars Inc. announced Wednesday it’s changing the branding of its Uncle Ben’s rice products, the latest in a slew of companies to shift gears amid mounting public pressure to address the racist ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...