The Twitter profile still has Uncle Ben's with the old logo as its photo. The bright orange boxed rice brand officially has a new name: Ben's Original. After several weeks of listening to ...

The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.In June, the ...

Uncle Ben's is mulling changes to its brand identity. Karolis Kavolelis/Shutterstock Earlier on Wednesday, Quaker Oats announced it’s retiring the 130-year-old Aunt Jemima brand and logo.

Mars has announced it is time for the Uncle Ben brand to “evolve.” The brand is reportedly named for a Houston rice farmer, who never had any involvement with the company. The image of Uncle ...

The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products are already showing up in stores across the country.

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...