Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber ...

Uber has revealed a new brand identity, including a new logo, new typeface and new country-specific color palettes. Skipping the US Travel 2025 🌴 This country's safest A spotlight on America ...

To show just how easy it is for Uber imposters to target you, TODAY parked outside popular bars and restaurants in the Los Angeles area late at night last year in a car with a fake Uber logo ...

Rideshare giant Uber adds a new brand image to the list of changes the company has made in the past 18 months. Not only does the company have a new CEO, it also has a new logo. Uber's previous ...

Uber Technologies rolled out its first robotaxis in Las Vegas last week—though human safety officers will also be riding along—among the first real consumer markets being tested for a service ...