Despite the weight of the challenge, Campbelle Searcy has taken a leap toward her passion for innovation through the creation of Trojan Threads, a small business selling handmade USC apparel. “I ...

USC Trojans quarterback Miller Moss posted that he would be releasing official merch for a limited time via his Instagram. The shirts, sweaters, and hoodies are red and black and say “Miller ...

The university released this design on golf apparel, but it has plans to tailor ... "If we’re allowed to launch it, we’ll run it," Koss shared. USC students shared their thoughts on the ...

Four-star wide receiver Ethan Feaster is a major target for USC in the 2026 class. The standout from DeSoto High School in ...

Cookies branding will also appear on the teams’ social media accounts, during exclusive promotional events and tailgate experiences, and on some USC merchandise. Historically, the NCAA has ...

Los Angeles Lakers All-Star forward LeBron James was spotted court-side decked out in USC merchandise to support Bronny, along with his wife Savannah. Bronny played just 16 minutes for the ...

And yet, this month, Cookies and USC announced a three-year sponsorship deal that will put the Cookies name both on official USC merchandise and across the Trojans iconic Coliseum during games ...

RELATED: USC merchandise is selling 30% more than last year, Palmetto Shirt Co. says ahead of first football game The Gamecocks hit the field on Saturday and Gamecock fans are dreaming of what ...