Scott Edelman, an attorney representing USC, -- the LA USC -- said the ruling protects the school's "primary athletic mark." He said the logo, used on team clothing and equipment, brings in ...

Would a reasonable person confuse a USC logo on a garnet-and-black ball cap in Columbia, S.C., with the same letters on cardinal-and-gold sportswear worn by a Trojans fan at the Coliseum ...

The U.S. Supreme Court today let stand a previous ruling giving the University of Southern California exclusive rights to the “SC” logo on clothing and other merchandise. The nation&#82… ...

Nebraska and USC got into a bit of a pregame scuffle Saturday afternoon. Huskers players walked right to midfield and stood on USC’s logo. So, that prompted a response from from Trojans ...

The USC Trojans will be honoring their rich history in a number of ways on Saturday as they host the Nebraska Cornhuskers in the Los Angeles Memorial Coliseum.

We talked more about corporate sponsorship with logos on the Coliseum field in our recent USC show at The Voice of College Football: Visit our friends at Fighting Irish Wire , Buffaloes Wire , and ...

It’s a new era at USC. The Trojans are moving into the Big Ten, and that means the next time you watch a USC sports event, you will see a Big Ten logo on the field or court. This seems to be the ...