Battle Creek, Michigan is known as Cereal City USA. It's the birthplace of the Kellogg's and Post breakfast cereal companies and an ideal family travel destination.

Ferrero, the family-owned Italian food group behind Ferrero Rocher, TicTac and Kinder sweets, is in advanced discussions to ...

A new study shows a decline in the nutrition of children’s cereal over the past decade, with noticeable increases in sodium ...

Medically reviewed by Maggie Moon, MS, RD Breakfast cereals are a quick and affordable way to start the day. Typically ...

Cereal City opened in 1998 to offer visitors a look at the history and production of cereal but was short-lived due to underwhelming attendance. The attraction closed in 2007. Don't Edit ...

Kellogg's year-old campaign promoting "cereal for dinner" got some new life last week after the company's CEO, Gary Pilnick, mentioned it seems to be "landing really well" with American consumers.

Thomson says because of Kellogg and Post, Battle Creek is known as “Cereal City USA.” Cereal really took off during the era of television, when cereal was advertised between Saturday morning ...

According to Nielsen data, breakfast cereal sales rose 35% for the week ending April 25, compared with the year-earlier period. And for the two months ended April 25, they were up 34%.

The USA gymnastics women’s team is getting its own cereal box to commemorate its gold-medal performance at the Rio Olympics. Aly Raisman, Simone Biles, Laurie Hernandez, Gabby Douglas and ...

St. Louis Blues forward T.J. Oshie has created his own cereal called Oshie O’s. It might not be the breakfast of champions yet, but Oshie might have discovered his lucky charm. Since it was a… ...

Florida teen twins Jett and Luke Justin aim to collect over 4,000 pounds of cereal for Boca Helping Hands. The brothers ...