The Duke Blue Devils are fully embracing the return of the script logo for Week 9. After bringing back the hold script 'Duke' football helmets for Saturday's game against SMU, the main design from ...

But things like Script A, that’s what helps us feel like we’re connected to the institution and you kind of get to be a part of something that’s a little bit bigger than you,” she said.

Michael Allner agreed on X, the Script A is the brand. “Script A is the most known logo in college sports.” Nancy Payne said on X, “Just the script A works for me. I’m stuck on tradition.