although items already emblazoned with the logo will not be discarded, said UC spokesman Steve Montiel. Students and alumni said they felt vindicated the logo has gone the way of New Coke.

Critics of the University of California’s logo have taken to the Web to protest a simplified version of the University’s “Let There Be Light” seal. A video posted by the UC shows the old ...

See About archive blog posts. Criticism continued to build Monday against the UC system’s new logo, fueled in part by an online campaign. “Anyone who has ever looked at a Mac screen has been ...

UPDATE 2:37 pm. Dec. 14: The university has suspended use of the controversial logo. Learn more here. A UC online video about the logo that had appeared at the bottom of this post has been removed ...

The university also saw a need for a logo that would appeal to those who are not necessarily affiliated with UC as a way to drum up support for the entire system - not just its 10 campuses ...

The University of California logo is recognized and revered worldwide – but seven years ago, it almost fell by the wayside. In December 2012, the UC released a new logo, which was soon met with ...

A post about the controversy over the monogram on the UC Facebook page states, in part, "It's not replacing anything. There wasn't a logo before, and the UC seal isn't going anywhere." In the "99% ...

Below, we’ve collected a handful of tweets responding to the logo. You can find more if you follow Twitter’s #UClogo hashtag. @PhilipChuang: “As a Univ of California alum, am horrified w/new UC logo; ...

A selection committee led by University of California President Janet Napolitano has named UC Davis senior Ren Bautista as the winner of the student logo design contest for the UC Global Food ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...