UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

BERKELEY, Calif. (KGO) -- From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated ...

UC 55,000 sign petition against university system's bid to modernize with image that works... UC suspends use of logo - distracting SF Gate Logo Hearst Newspapers Logo ...

The UC Berkeley logo used on some social media platforms. SCreenshot via LinkedIn “Our updated visual identity aims to better communicate the breadth of Berkeley’s excellence,” he said.

The Cal-vs.-UC Berkeley debate took an odd branding turn last year. ... There is a slight change to the “Berkeley” logo for other issues, but that has no affect on Cal sports, ...

BERKELEY, California — The pro-Palestinian activism that exploded this spring at the famously liberal University of California, Berkeley has hit a lull ahead of the presidential election.

Last September, the university convened a Cal/Berkeley Identity Task Force to help create one unified identity for the school. Now, the task force has released its report (PDF) — and among the ...