How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something ...

Launching Twirl Orange as a permanent stock-keeping unit, making it famous and appealing to a younger growth audience, was a difficult enough task on its own - but made formidable by the pandemic.

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Someone needed to taste-test the new Twirl Orange, and we were all too willing to volunteer as tribute… In ‘chocolate news’ (a very specific content pillar, we’re sure you’ll agree ...