If you try to watch the Super Bowl on the Tubi TV app without an account, you'll get a pop-up warning and a QR code you can scan to register. When does Tubi's Super Bowl LIX coverage start?

Tubi launched new ad products including "Wrappers," for movie studio marketers looking to wrap their messages around the streaming service's programming.

While streaming services experiment with new ad formats, Tubi found that standard video ads are currently preferred by streamers over other formats such as split screen, interactive, or QR code ads.