Alice Chang has convinced most of the beauty world – from Estee Lauder to Clinique to Sally Hansen – to use her virtual try-on technology. Next up: Apparel, dentistry and plastic surgery.

Google Labs is making virtual outfit try ons available to all with a new experimental AI app called Doppl, the company announced in a blog post. You can upload a photo of yourself and any outfit to ...

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Google has launched Doppl, an experimental AI-powered app that enables users to virtually try on different outfits using just ...

NARS, Laura Mercier, and Estée Lauder all offer virtual try-on services that translate to real-life makeup. We tested them out.

There are a ton of try-on apps out there claiming to do the trick, but not all of them will give you a realistic look at yourself with of-the-moment curtain bangs or a fun lipstick shade.

Google announced Thursday that it expanded its generative AI-powered virtual try-on tool to support dresses, allowing users to virtually wear thousands of dresses from hundreds of brands ...

Warby Parker's home try-on service makes choosing glasses much easier, whether you prefer to buy glasses online or in-store. Here's how it works.

Prime Try Before You Buy launched in 2018 for all Prime subscribers as Amazon Wardrobe before the company later changed its name. Through it, Prime members can order up to six items, try them for ...

What's underneath really does matter, in this case: Here's what to wear to try on wedding dresses, from panties to bras.