Nonprofits need to focus on building trust with donors of color and be mindful of the current economy when courting them, suggests two new reports from the Indiana University Lilly Family School of ...

From the moment a customer walks in, their brain is processing signals—color, lighting, layout, even scent. These elements shape subconscious impressions that influence trust, comfort and ...

Trust is not the default for patients of color. Asking many patients of color to “unlearn” their mistrust of hospitals should be reversed to: What can hospitals do to earn the trust of their ...