the one that’s now too narrow to fit on your old toilet paper holder? My mission was to determine whether “shrinkflation” is occurring more than it did in the past. Shrinkflation is the ...

feeling like you got the deal of the week… only to find that your chip bag is somehow more full of air than chips and your toilet paper rolls are suspiciously skinny. This is "shrinkflation," or ...

The category with "the largest measured price increase change due to shrinkflation from January 2019 to October 2023" was household paper products (think toilet paper and paper towels), which saw ...

This phenomenon, known as shrinkflation, was already happening ... Walmart Great Value Paper Towels dropped from 168 sheets per roll to only 120, while the price stayed the same.

And 46% of respondents found evidence of shrinkflation in dry goods like cereal, flour, sugar, pasta and rice, while 35% noticed it in paper goods and 34% percent noticed it in cleaning products.