The announcement was made by Tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca and Tissot ...

Sabrina Ionescu, the driving force behind the New York Liberty's first WNBA championship, is now redefining the narrative of ...

The WNBA is embracing expansion again, hoping to ride the wave of momentum generated by an influx of new stars in recent years. It's the first time in more than 15 years the league will add a new ...

The Tissot Supersport NBA Special Edition celebrates the energy and precision of basketball, created to celebrate the brand's ...

The NBA and WNBA shot clocks are getting a makeover that will debut at the 2025 NBA All-Star Game. Per Tom Friend of the Sports Business Journal, the ...

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it consolidates its association with the US leagues – and a strong sales position ...

The NBA, taking its 24-second countdown to an art form, has introduced an LED-infused shot clock in partnership with Tissot that will debut at next month’s All-Star Game and then be deployed full-time ...

Tissot is expanding its collaboration with the National Basketball Association (NBA) with the launch of its new Tissot ...