The word “Yes” – on the surface – is a good word. A collaborative word. However, using the word unchecked, it can be a bad word. The word “No,” on the other hand, carries with it power and the ability ...

Studies followed showing similar, yet sometimes varied, effects. In 2020, for instance, Stephens and Robertson investigated the use of the swear “f—” compared with a neutral word and two ...

Even though the taboo of swear words is not a global issue or a cause that requires global campaigning against, the issue is representative of the general human state. If we can break down the ...

Let's take a deeper look at the opposite process, called pejoration. Simply put, this is the name applied to good words going bad. Consider, for example, everyone’s favorite cartoon rodent.