There are many reasons a customer might come back to a business again and again that have nothing to do with loyalty. A repeat customer can come about because of a convenient location, a lower ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one. Discounts and rewards form the backbone of loyalty programs.

As online shopping continues to evolve, the importance of delivering an adaptive CX cannot be overstated. Consumers increasingly expect personalized, frictionless experiences that cater to their ...

Anand said the program has been "essential to our ecommerce model" and that it keeps customers returning, helps them track customer preferences, and drives sales. "Our loyalty and rewards program ...