Hooters restaurant chain is reportedly making its 30-year-old wise owl logo a little leaner and meaner. The breastaurant chain is modernizing Hootie, the old, scruffy-looking owl in an aim to ...

Three decades ago, when the fledgling Hooters had no logo, the company traced the owl's image from the pages of a dictionary, he says. But executives aren't making this change lightly.

Hooters gives its famous owl a makeover with first new logo in 30 years. By HAYLEY PETERSON . Published: 10:42 EDT, 19 July 2013 | Updated: 10:55 EDT, 19 July 2013 ...

The Owl has been Rice’s mascot since the 1900s. Skip to main content SBNation.com homepage ... It’s unclear whether or not Rice’s new logo will also mean a redesigned Sammy too, ...

A year ago, Hooters announced a major initiative to revamp its aging brand, with remodeled restaurants, new TV spots, and improved menu items. That effort has now touched the public face of the ...