The SMU Mustangs take on the TCU Horned Frogs Saturday at 4 p.m. CT inside Gerald J. Ford Stadium on The CW. As the Battle for the Iron Skillet approaches, we wanted to pass along Boulevard and ...

sports SMU Mustangs. New NIL collective to pay SMU football, men’s basketball players $36,000 per year The Boulevard Collective will dish out roughly $3.5 million per year, according to sources.

The Boulevard Collective is an SMU booster-led LLC that was launched on Monday. Chris Schoemann is the organization’s Executive Director. SMU alumni Chris Kleinert, CEO of Hunt Realty ...

SMU added a unique and dynamic piece to its 2026 recruiting class with the commitment of Wiley Olson, a kicker from ...

Boulevard Collective is made up of SMU alumni, fans and businesses who provide the funding to pay for name, image and likeness opportunities for college athletes.

This time, Rhett Lashlee, SMU's first-year coach and a former Dykes assistant, was leading SMU down The Boulevard as tailgaters cheered on the Mustangs. As expected by Dykes himself, ...

SMU is once again a leader in paying its players — legally this time.. The new Boulevard Collective, announced over the weekend, will pay SMU football and men’s basketball players $36,000 each ...

SMU is in its first season inside the ACC, ... In 2022, SMU launched Boulevard Collective, the NIL collective that assists in brokering NIL deals with Mustang athletes.

SMU has confidence in its collective, called “The Boulevard” in reference to the tailgating scene near Ford Stadium, where officials hope the fans now have more reason to make the walk instead ...

In August 2022, it was revealed that SMU football and basketball players could earn $36,000 annually in NIL compensation through the Boulevard Collective, spearheaded by a group of SMU alumni and ...

SMU is back from the dead, literally, due in small part to “The Pony Excess,” a documentary made by a devoted alum, Thaddeus Matula.