Try not to scream on the Beam. On Friday, Top of the Rock unveiled a brand-new attraction on the 69th-floor outdoor observation deck in which guests seated on a steel girder get lifted into the ope… ...

A ride at the Rockefeller Center in New York City, 'The Beam,' recreates an iconic steel beam photograph from 1932 called 'Lunch Atop a Skyscraper.' ...

The photo was first published in The New York Herald-Tribune on October 2, 1932 and is often called “Lunch Atop a Skyscraper,” “Lunch on a Beam” and “Men on a Beam,” according to The ...

MIDTOWN, Manhattan (WABC) -- Get ready to hold on tight in a grand opportunity to soar sky-high atop one of New York City's tallest buildings. "Top of the Rock: The Beam" is a new attraction ...

Charlene Wang, an influencer who focuses on tourism in New York City, was invited to experience The Beam on its opening day. “It’s something that is the thing to do in the city now ,” she ...

New York City's Rockefeller Center opens 'The Beam' - a new ride that allows visitors to re-create this historic photo of death-defying construction workers lunching atop the skyline - but social ...

We went on the Beam, a new ride at the Top of the Rock intended to honor the iconic 1932 photo ‘Lunch Atop a Skyscraper.’ It’s less a thrill and more an Instagrammable experience.

As part of a new experience called "The Beam" at 30 Rock, TODAY's Al Roker, Savannah Guthrie, Hoda Kotb, Crag Melvin and Carson Daly re-created the famous "Lunch Atop a Skyscraper" photo.