Collectively, the Five Ws represent five of the most critical questions to answer if you want to create a brand strategy. I’m ashamed to admit that it wasn’t until my eighth year in brand consultancy ...

Watch the video to find out more. One way to work out what you need to say is to use the five Ws. 'Who', 'what', 'where', 'when' and 'why'. (TO OTHER PEOPLE) OK Rob. Who are you going to talk to?

Collectively, the Five Ws represent five of the most critical questions to answer if you want to create a brand strategy. I’m ashamed to admit that it wasn’t until my eighth year in brand consultancy ...