BANGKOK -- Nobody knows if a new pop song will be a hit, and they are lying if they say they do. That thought has been a constant in Thai pop idol Stamp's songwriting philosophy.

SCB EIC, a research outfit, projects revenues of Thai BL and GL to reach 4.9bn baht ($144m) in 2025, nearly five times higher than in 2020. Today BL actor couples dominate Bangkok’s billboards.