Cracker Barrel originally opened in 1969 with a text-based design, later updating it in 1977 to include an image of a man resting beside a barrel—an emblem that became closely associated with the chain. The updated logo keeps the gold and brown colors people know, but uses a more modern font.

"Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all," the company said in its announcement.