Tesla's aggressive price-cutting strategy risks undermining its luxury brand status as the electric vehicle (EV) pioneer ...

Tesla's brand loyalty is slipping in the U.S. as owner trade-ins are up 250% year-over-year. Tesla brand loyalty is crumbling. Trade-ins of Teslas increased 250% year-over-year nationwide in March.

FILE - Tesla and SpaceX CEO Elon Musk walks to the stage to speak at the Butler Farm Show, Oct. 5, 2024, in Butler, Pa. (AP Photo/Alex Brandon, file) ...

Musk damaged Tesla's brand in a few months. Fixing it will likely take longer Sales have plunged for Tesla amid protests and boycotts over Musk's embrace of far right-wing views.

A recent analysis by UBS reveals a notable decline in Tesla’s brand appeal among consumers. The data shows that only 18% of buyers considered Tesla as their top choice last year, a drop from 23% ...

$14.40 0.01 % TSLA Tesla Inc $325.10 -0.30 % New Street Research analyst Pierre Ferragu defended his position on Wednesday that negative publicity surrounding CEO Elon Musk won’t harm Tesla Inc ...

In competition with rivals in the U.S., Tesla currently has one clear advantage: It will get hurt by less by tariffs because most of its vehicles are built in the countries where they are sold ...

Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the investor call. Instead, he emphasized something more fleeting — an upgrade to Tesla's best ...