The tool, which provides CPG brands with instant access to Tesco planogram data, enables users to see how their product is displayed across multiple locations and store formats. Covering the Tesco ...

Tesco’s media platform – Tesco Media & Insight Platform powered by Dunnhumby – has launched new software for brands to see how their product is displayed across multiple locations and store formats.

Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands.

Powered by store-level, live planogram data from Tesco, Planogram Publisher allows brands to more efficiently understand product in-store positioning by reducing the need for in-store visits.

dunnhumby Assortment | Space-aware assortments and planograms: A new integrated planogram ... customer-centric and space-aware product assortments Tesco using dunnhumby's advanced AI tools to ...

Covering the Tesco store network across the UK, Planogram Publisher will provide in-depth insights from more than 3,500 stores and promises to deliver significant efficiencies especially in field ...