While it was found that Tesco had 'no specific intention to free-ride on Lidl's reputation', the judge said that the effect of using the Clubcard logo was plainly intended to convey value and ...

The judge ruled that, while there had been no specific intention by Tesco to "free-ride on Lidl’s reputation", the Clubcard logo had been designed to "cause a 'subtle but insidious' transfer of ...

Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

The judge ruled that, while there had been no specific intention by Tesco to "free-ride on Lidl’s reputation", the Clubcard logo had been designed to "cause a 'subtle but insidious' transfer of ...