Cuervo started when José Antonio de Cuervo y Valdes purchased a plot of land in Tequila, Jalisco, Mexico in 1758. He started to grow and cultivate blue agave for the Spanish monarchy before ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted Genoways turns his eye on Cuervo himself and chronicles how he transformed a struggling ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

They have shaped its image in the popular imagination in the United States. But when you visit Tequila, the town of Tequila, and you stand on the plaza one of the things that I can never get enough of ...