When management rejected their pitch to design machines specifically for trucks, the brothers went out on their own, ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its ...

According to a report from CNN, Mister Softee’s ice cream empire of more than 2,000 trucks in 38 states during the 1960s has dwindled to just 630 trucks in 21 states (the company’s website ...

Mister Softee franchisees are adapting by extending the ice cream season: starting earlier in the spring and ending as late as November. They're also catering to more private events like birthday ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white ...

Mister Softee is suing three NYC-based ice cream sellers for allegedly ripping off its truck design and jingle. Officials said a "disruption" in federal funding has caused the city's health ...

Free Mister Softee ice cream is provided during Camden County Police Department’s National Night Out at Farnham Park in Camden in 2022. The company says some New York City sellers are ripping ...

Mister Softee in Santa Barbara is taking part in a Breast Cancer Resource Center fundraiser. 100% of the proceeds from a special dessert will be matched by Mister Softee in October.