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Large companies will eventually follow small ones in using AI to create ad campaigns—undermining the agencies that have ruled ...

In 2023, the ad tech landscape is going through the phase of active consolidation. Stirred by the need for greater transparency and a more interconnected data-rich environment, ad networks have ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. In March 2023, antitrust legislation presented in Congress ...

Archimed acquired Ad-Tech in 2020 Nihon is a developer and distributor of medical electronic equipment Archimed has sold a 71.4 percent stake in Ad-Tech to Nihon Kohden, earning 5x return on its ...

To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy ...

Best Ad: “One of the best ads of 2024 was when DoorDash evolved what a Super Bowl ad could be by offering fans a chance to win every single other product advertised during the big game.