If you’re ready to up your email marketing strategy and get ... able to choose software that will help ensure your marketing activity is targeted and measured so you squeeze every dollar out ...

Nowadays successful email marketing relies on employing segmentation ... strategies outlined in this article will help you target your audience more effectively, leading to higher engagement ...

Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven ...

However, it's still hard for consumers to not be creeped out at times by marketing campaigns that are so precise. The rise of Big Data has resulted in marketers gaining access to specific behavioral ...

By creating a loyalty email program that was extremely targeted with information on specific breeds ... an enormous amount on research and development—far more than it did on marketing—to create ...