And that won't get you anywhere. For example, you may think that your target audience is something like soccer moms, so you have spent your targeted advertising on women age 25-44. But the audience ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that creates real-time models for targeting ads.