In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

Given the size and scale of Roblox, it’s easy to understand that there are things that gamers “won’t think about” when they’re playing either one of the dev team’s titles or one made ...

Users can buy Roblox currency, known as Robux and us it on clothes that cost anywhere from a few cents to several dollars; 20% of users update their avatar with new outfits on any given day.