iSpot, the cross-platform TV ad measurement company, today released the company’s Q1 2025 TV Ad Transparency Report, unpacking the key TV ad trends and insights from Q1 2025 across viewing ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, ...

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

iSpot.tv is the market leader in real-time cross ... regulatory or operational risks, and general market conditions impacting demand for the Company’s services. For a more complete description ...

according to iSpot.tv. General news & information programs delivered over 15% more household TV ad impressions in daytime YoY — powered in part by increases for cable news networks. “Let's Make A Deal ...

NEW YORK—The ad tech platform TripleLift has reached a deal with the TV measurement company ... accurate for our clients," said Andrew King, general manager of CTV, TripleLift. "This partnership with ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

According to ad research firm iSpot, 28% of advertisers plan to increase their ad purchases during the upfront. eMarketer expects that TV networks' ad spending at the upfront could fall by $4B to ...

TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns ...

TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of campaigns running on YouTube and YouTube TV. iSpot data is being integrated into Google’s ...