Fans of the University of Oklahoma and Barry Switzer now have another beer to stock coolers and fridges thanks to a new partnership between the famed coach and OKC's Skydance Brewing Co ...

Forget the King of Beers. This is The King's Beer. Barry Switzer, the former Oklahoma football coach lovingly dubbed the "King of Norman" after his Hall of Fame coaching career ended, unveiled a ...

“As a big Sooner fan, I’m extremely excited to partner with Coach Switzer on this project. Not only were we able to create the ideal beer for football season, but we’re also given this great ...

Skydance Brewing Co. announced a new partnership with Barry Switzer to create “Switzer Light Lager.” Switzer Lager is a light American lager brewed with football and tailgating in mind.