Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week.

Dev Malle, sales and marketing director at PTFS, says the firm has undergone a significant restructuring programme over the past two years and wanted this to be reflected in its logo. He says: “We ...

Swiss newspaper Aargauer Zeitung reported that ... “The packaging redesign introduces a modernized and streamlined mountain logo that aligns with the geometric and triangular aesthetic ...