The shift will require Toblerone, whose shape and logo is based on the nearly 15,000-foot Matterhorn peak, to alter the text on its packaging in accordance with a Swiss law that restricts the use ...

Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week.

And that means, according to Swiss law, its famed Matterhorn logo has got to go. The Swiss chocolate, infused with honey and chewy bits of almond nougat, has been a Swiss staple for more than 100 ...

"Swiss newspaper Aargauer Zeitung reported that ... The packaging design is changing as well, to a "modernized and streamline mountain logo that aligns with the geometric and triangular aesthetic ...

the chocolate’s packaging will change to “a modern and aerodynamic mountain logo that aligns with its geometric and triangular aesthetic,” a Mondelez spokesperson told Swiss newspaper ...

According to reports, duty-free staple Toblerone can no longer be marketed as Swiss chocolate as the brand ... use its iconic Matterhorn mountain logo, referencing the mountain of the Alps ...