Toblerone, the chocolate bar known for its distinctive triangular peaks, is losing the Matterhorn mountain from its logo after falling afoul of strict marketing rules on "Swissness." Future ...

Toblerone chocolate could lose its iconic Swiss mountain logo ... from the country — although there are exceptions for raw materials that cannot be produced in Switzerland — such as cocoa, ...

Essential work to produce a Swiss made product must also take place in Switzerland. Exceptions are made for raw materials not found in Switzerland, such as cocoa.

The company is changing the packaging design to depict a more generic mountain rather than the famous Matterhorn. Read more at straitstimes.com. Read more at straitstimes.com.

Toblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand’s US owner is moving some production out of Switzerland.

Toblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand’s US owner is moving some production out of Switzerland.

Under Switzerland’s Swissness Act, passed in 2017, national symbols and Swiss crosses are not permitted on the packaging of products that don’t meet Swissness criteria.