Or, to put it more colourfully, “the food world is neon to a supertaster. To somebody like me, it’s pastel.” In the Center for Smell and Taste at the University of Florida, Bartoshuk ...

Food that is very bitter to 25% of the world, who are often classified as "supertasters," is barely bitter to the other third. The rest of us fall somewhere in between. Sumathi Reddy and ...

Wine magazine has now come up with an easy way to find out if you are a supertaster. To take the test you need some blue food colouring, a piece of paper with a 7mm-wide hole punched through it ...

I am not a supertaster. Thank goodness. Normally, people prize highly acute senses. We brag about twenty-twenty vision or the ability to eavesdrop on whispers from across the room. But taste is ...

Love Your Business has welcomed more than 4,000 attendees since it was launched in 2018. A former neuroscientist and whisky ...