Austin Gayne is the founder of SuperX, a superhero and pop culture-inspired gym wear company. He works with brands including Marvel to create merchandise based on characters like Spider-Man.

Austin Gayne is the founder of SuperX, a superhero and pop culture-inspired gym wear company. He works with brands including Marvel to create merchandise based on characters like Spider-Man ...

“It’s not about superhero clothing, it’s more the attitude,” Johansson explained. “He’s not a virgin anymore.” In a season that has seen many brands seeking refuge in classic ...

It’s a classic trope of superhero comics that heroes always wear their costumes under their street clothes. This is so they can always be ready to jump into action in a crisis. However, a story ...

People see the company as a niche clothing brand, or a superhero clothing brand, but I'm transitioning it into a pop culture fitness brand, ...