A Squishmallow is essentially a hybrid of a pillow and a stuffed animal. These oval-shaped, plush toys come in all different characters and sizes, ranging from a couple of inches to 2 feet tall.

an American purveyor of rotund stuffed animals, in 2022, calling it a money-making “gem”. It is not young kids driving the demand but “kidults” (those aged 12 and above). Kidults now ...