The European ad industry's anti-fraud programmes prevented €3.45 billion in potential Invalid Traffic (IVT) losses in 2023, reducing those losses by 69% compared to the amount that would have been ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure ...

A new study by Warc, specialists in marketing effectiveness, projects global advertising spend will grow by 6.2% this year to reach $1.16tn. This marks a downward revision of 0.5 percentage points ...