Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example ...

The Stroop effect is one of the most fascinating discoveries of experimental psychology that uncovers how our brain processes information. Named after psychologist John Ridley Stroop, it reveals ...

The latest? A game created by UK-based lens retailer Lenstore that tests what's called the Stroop effect. According to Scientific American, the Stroop effect proves that if the name of a color is ...

A viral optical illusion by Jackson's challenges viewers to name the color of text, not the word itself. This mind-bending ...

Psychologists, who have replicated the experiment in different versions many hundreds of times, now call the error-prone hesitation the “Stroop Effect” in honor of its discoverer ...

The Stroop effect (named in the mid-1930s for psychologist John Ridley Stroop) describes the lag our brains experience when making sense of contradictory stimuli. When shown printed names of ...

If you do not have the Shockwave plug-in, a non-shockwave demonstration of the Stroop Effect is also available. For instructions on downloading the Shockwave plug-in, take a look at the NOVA ...

Is there still a Stroop effect when the cards are used this way? Science Buddies is a 501(c)3 nonprofit organization whose mission is to inspire and educate students of all ages with hands-on STEM ...

Q: Why is the Stroop Effect important to psychology? A: The Stroop Effect is important to psychology as it explains the functioning of the brain and is useful to determine the presence of ...